Have your physical location on every page of your site
Have your local phone number on every page of your site
Give your physical address extra importance on your “Contact Us” page
Create a page on your site called “Directions / Location”
Link to Google Maps and Yahoo Maps on your Location/Directions page.
When possible, include your location in your page Titles
Somewhere on your site, list all the cities / towns your business covers
Take advantage of internal linking opportunities with smart anchor text
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